Why You Should Be Using Hashtags NOW!

brixel-creative_blog_3-reasons-using-hashtags

Unless you live under a rock, you’ve either only heard about hashtags or you use them on a daily basis. For those that do live under a rock, basically hashtags are an easy way to turn any word or phrase (with no spaces) into a searchable keyword link by adding the # sign to the beginning (i.e. #graphicdesign or #socialmediamarketing).

In a way, hashtags allow you to create communities of people interested in the same topic by making it easier for them to find and share info related to it. It’s a really handy skill to learn and as social media becomes the primary way we communicate, it’s becoming very popular in marketing.

Did You Know: The hashtag was created by Chris Messina in August, 2007.
Read more: http://bit.ly/TaEt8P

Incorporating hashtags into your social media posts allow for quick searching and categorizing. Aside from Twitter, a few other social media platforms – Google+, Instagram, Pinterest and most recently Facebook – have also seen the benefit of using hashtags and have started to implement the hashtag feature as well. So how does this help improve your social media presence?

Here are 3 quick tips to help you understand why you should be using hashtags to increase your social media presence:

1. Organization – Using hashtags in your tweets or posts allows other users to see all the posts about this particular topic. Once you start using hashtags, you will begin to notice that tweets tagged with the same hashtag will all (or mostly) discuss the same topic.

Try for yourself: To make sure the hashtag you are using is relevant to how you will
be using it, just do a search. You never know what people may be using hashtags
to discuss and you wouldn’t want to accidentally connect your business to a negative,
controversial or embarrassing topic.

2. Target your Audience – This might be the biggest benefit to using hashtags. Let’s say you are a freelance graphic designer (like me!), you might want to tag some of your tweets that contain tips for fellow graphic designers with the hashtag #graphicdesigntip. This will show your followers that you’re writing for or interested in a specific topic and it will help them sort through the tweets that are relevant to them.

3. Grow your audience – Okay this is another huge benefit! Although a larger audience isn’t directly associated with using hashtags, it puts your tweets in front of people who might be interested in the same topics, and therefore would lead to a larger audience. The more targeted and accurate your hashtag use, the more targeted followers you’re likely to attract.

 

There really is no reason you shouldn’t be using hashtags, especially in your business marketing. If it comes down to knowing when and how to use them effectively, don’t let a little hashtag scare you! My suggestion: start using hashtags today! Join in on the conversation and share this blog article with the hashtag #mainedesigner now!

Advertisements

5 Reasons Why Social Media is Alot Like Dating

Ever notice the similarities between social media and dating? Think about it…as with dating, there are many of the same rules when it comes to presenting your business on social media as well. Here are a few to help you improve your online presence.

Brixel Creative Blog - 5 Reasons Social Media is alot like Dating

1. First impressions

This is a big one! You wouldn’t walk into a first date wearing your sweaty gym clothes – that wouldn’t make for a very good first impression now would it. It’s not so much your clothing or that we focus on looks first, its simply that you should always put your best foot forward. This is the same with social media. If you have a potential client visit your LinkedIn page and it is incomplete or you have no profile photo, this is a problem. If you are on social media, all the information you can fill in should be done as soon as you sign up. If you have to, put in a placeholder photo just so there is something there instead of the “generic” avatar image. Chances are you won’t get any likes or follows if you profile is incomplete. Something is always better than nothing!

2. Be a good listener

Listening is very important whether on a first date or on social media, and for life in general. The better you communicate, the more connections you can establish early on to build your social community. Pay attention to trending topics so you can join in on the conversation, Twitter is a great example of this. With so many people tweeting 24/7, there surely is a lot to talk about. Between tweets, retweets, mentions and comments, engagement is necessary and taking genuine interest in your fans and followers is a must to keep them around. You must show interest in them and be human just as you would if you met them in person.

3. Mind your manners

Manners always go a long way on a date, as it does on social media. Just like I tell my kids when they leave the house, “remember your manners”, all those participating in social media should keep this in mind while posting and commenting. So you might see drama happening on Facebook – stay out of it. There will always be someone that disagrees with another one’s views, and that’s okay but there is a right and wrong way to handle the situation. You should not be the one fueling the fire to spark engagement – this is not the engagement you want. Keep it professional if you are representing your business or brand and you can always leave a conversation if you start to feel uncomfortable. You are more likely to stand out if you are representing yourself in a positive manor.

4. Playing the field

Okay it’s not what you think, so let me explain! With so many social platforms out there, why stick with just one – explore your options and find the ones that are right for you. Don’t be afraid to experiment, because it’s impossible that they all will work for you. However, you should also keep in mind where your current and potential clients are on social media. If you get the most engagement from LinkedIn or Pinterest but you personally do not like it, oh well! Get over it! If it means more business for you, then so swallow your pride and make sure your presence is known.

5. Looks matter

Maybe this is true for dating – you know, love at first sight – but that’s not what I mean here. It’s the visual content on social media that matters most, because this is what is most likely to be shared more than any other post form. Photos will elicit more emotion from the viewer than just plain text so make sure your images are share worthy. They should be unique and follow your branding image. Use the same colors, fonts, even the same layout and always put your logo or website on the image because you never know who will see it. You only have a few seconds to grab the viewers’ attention, so you’ll always see an increase in engagement when you post photos. Go ahead, give it a try!

Let me know how these tips help your business! And if you have any tips to share, please let me know!