Graphic Design: Why You Should Keep It Simple

Even when it comes to graphic design, sometimes simple is better. It’s hard explaining this to the client though. For one reason or another when they involve a “graphic designer” they need to make magical things happen. In some instances though magical isn’t always necessary. As a graphic designer you need to know when to make a design sparkle and shine to WOW the audience, and when to make a design look flat (or simple) so it does not take away from the message that needs to be portrayed. This is a learned trait.

Brixel Creative - Simple Graphic Design Blog

I’m what you might call a “self-taught” graphic design aficionado. I did not go to college to learn all the valuable graphic design techniques I use every day, I just sat down with Adobe and embraced my one-on-one time. I’d like to think my 15+ years creating wonderfully creative graphic design for various types of companies gave me more hands-on experience than any college would have done. With that being said, I’m sure there are some techniques I may not know about in PhotoShop or Illustrator, and I’m Ok with that. There are tons of amazing tutorials online I can take a look at on YouTube or read about on a blog. Some things in life don’t need to be complicated and are better if they remain simple.

When you strip away all that is unnecessary – get rid of the fluff – you’re left with a simple message that speaks quite loudly to the audience. Take a moment to think about the some of the most well know logos out there. I bet the ones you thought about are very simple designs. The ones that come to mind for me are FEDEX, Gap, NBC – all pretty simple, huh? But that’s what makes them memorable. It is less information for the brain to process and therefore makes it easier to remember.

Rather than piling on the effects, may I suggest you cut through the noise with white space, choose a clean type, incorporate simple shapes and limit your color palette. Sometimes it’s best to keep your graphic design simple. Get back to the basics because less will always be more, especially when it comes to graphic design.

I’d love to hear your thoughts on this subject. Do you like to keep your designs simple?

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Why Graphic Design Matters to Small Business

Ask any small business owner what’s an important factor to a successful business and I bet they would mention graphic design and branding. Yet, in business, having quality graphic design is often seen with an “out of our budget” mindset, too expensive and not affordable. However, that mindset can often be misleading and maybe even devastating to your business.

“A picture is worth a thousand words”

With graphic design, maybe it’s your logo, package design or just a simple icon that speaks to the consumer. When you put your business out there to complete with other businesses, there needs to be something that sets your business apart from the rest – but grabbing the attention of the consumer FIRST is what’s most important. It’s the first impression in the end that may be the only thing that differentiates your company from another. And remembering a brand is achieved with consistently great graphic design.

QUICK TIP —> Keep in mind a potential client must hear or see your brand numerous times before the memory of your company sticks. It’s important to provide a consistent and memorable message and image to accelerate this recognition and speed up the branding process.

Brixel Creative Graphic Design Small Business

So how can small business stand out and be seen – going up against those larger companies with huge marketing budgets? Well, first things first, you need to make sure you are competing with like-minded companies and be able to stay within your budget too. Let’s face it, a small business hand-making soap in a small town in Maine most likely cannot compete with a larger company from California selling in all major grocery stores. But that doesn’t mean you shouldn’t put money and energy towards your graphic design to develop your brand image. Having good graphic design gives credibility, boosts visibility, and provides consistency to the consumer making your product more memorable.

Outdated or up to date?

Picture this: you’re searching the internet for a new car. When perusing websites, there are some sites you come across that look very outdated and therefore turn you off right away so you move on to the next website. Then you find a very well designed site and you are intrigued to dive in further; and they might not have the lowest price. You see, it’s the FIRST impression you make on the consumer that is most critical and if your graphic design is “outdated” you risk losing potential client and there is nothing you can do about that.

QUICK TIP —> When developing your website or any marketing collateral, keep in mind this is your IMAGE and the visual design provides credibility and determines the professionalism and quality of the business. This may be your only chance to prove to the consumer you are worth purchasing from.

Having a great product and customer service is definitely important, but just might mean nothing if no one knows you exist. It’s time to put the image of your business first and show everyone out there how memorable your company can be! Professional graphic design can improve your business image, and offers increased positive exposure and sets you apart from the competition. Improving on your design assures you are sending the right message to your clients and most importantly will potentially increase sales. Graphic design improves acceptance and awareness of your products and services and that is what will drive business to your door.

Consider contacting a qualified graphic designer to review your current image and provide insight as to how your graphic design can be improved. In the end, how can you not afford to improve your image with graphic design!

What to consider when hiring a Graphic Designer

Consider this…you’re a business searching for a graphic designer to work with on a consistent basis to create the necessary graphics to get your brand out there. I’m sure a couple questions come to mind like “Does anyone know any local graphic designers?” or “Should we search for a designer online?”. It’s definitely a tough decision to make and there are lots of qualified designers out there that would suit your needs, local or not. However, to some it may seem like an impossible business relationship if your designer is not within arms reach, but nine times out of ten it can work out quite well with the help of technology of course. So let’s say you choose a designer that is not within your local area or maybe not even in the same state, there are a few things to consider when making this decision.

1. Trust is always a must
If doing anything online scares you – online banking, online shopping, etc. – you are not alone. Being able to meet someone face to face certainly can develop more trust than just talking on the phone or through email. Whether you are hiring someone local or in another state, there is always the chance your design relationship will not last. But in my opinion, you’ll know right away if this is going to happen. You have to trust your instincts just like anything else and you’ll know if the designer you chose will be the right fit or not.

2. Developing a way to communicate
What if you’re horrible at communicating through email and sometimes just can’t get your message across? What if you don’t know how to express what you want over the phone? What if you don’t know how to provide feedback or suggest changes? While all these may seem like valid reasons for you to hire locally, there is always a way to simplify any communication barrier. It’s all about getting to know each other and find a comfortable way to communicate. As with all things, this does take time but with a little patience things will fall into place and it will become easier to communicate your thoughts and ideas more efficiently.

3. Working together as a team
Teamwork makes it easier for both you, the client, and me, the designer, to effectively create the best possible design that everyone is happy with. Whether it takes one revision or several, its most important for everyone to be on the same page and come together as a team.

Having had 10+ year’s experience creating designs for clients all throughout the US, I can assure you developing a long distance design relationship is actually a lot easier than it sounds. I’m fairly new to the Freelancing community, but definitely not new to the design world. Freelancing just gives me the opportunity to work where I want and choose the hours that I want. More often than not, this just means you’ll be paying less for the same quality of work you’d get if you hire a large design firm. If you can look past the fact that your designer is not down the street or even in the same state, just remember they are only a phone call or email away.

So, how about we work together? Contact me now so we can discuss how I can improve your business image!

One of the MOST IMPORTANT parts of running a business…

Ever wonder what one of the MOST IMPORTANT parts of running a business is that often gets overlooked or even forgotten? Did you guess it….GRAPHIC DESIGN! Designing your image may seem like a daunting task – it can either come across as professional (good!) or cheesy (you certainly don’t want that!).

That’s where I come in…I’m here to help you sort it all out! Contact me today!