What is Word-of-mouth Marketing and Why is it so Important?

What is Word-of-mouth Marketing and Why is it so Important? - Brie + Pixel Blog

Word-of-mouth marketing is super important for every business, because each and every happy customer has the ability to send another one your way. It’s considered one of the most credible sources of advertising since the person making the recommendation has nothing to gain but knowing they were able to help someone solve their problem.

What are you doing to make sure your customers feel confident enough to recommend your business?

Well, of course it all starts with what you are selling them and how they were treated as your customer. Over the years, marketing has evolved with the inclusion of social media and brands putting themselves out there for the consumer. Being able to share your experiences on social media has brought about a new form of word of mouth marketing. What was once seen as a one-way street, marketing is in the hands of the consumer now more than ever. You must start a conversation with your consumers to make they feel confident purchasing from you.

Remember: There is no “I” in Customer!

According to Nielsen, 77% of consumers are more likely to buy a new product when learning about it from friends or family. Consider this: you are chatting with a friend about how you need to find a company to design a business card for your new business venture. Your friend mentions she just worked with an awesome local graphic design company she found on Facebook and BAM – you’re research is done! If your friend trusts this company, then you will to.

Believe it or not, Word-of-mouth marketing happens all day, every day and it’s sometimes the only marketing technique a company will rely on. Although word of mouth marketing may not be the best solution for every business situation, it is a great resource just to get people talking. Make sure you go above and beyond what the customer expects to maximize their purchasing experience every time. Make an effort – it will be worth it!

So, what are you waiting for?

The benefits of Word-of-mouth marketing are endless. From building trust to enhancing your brand, all with with minimum investment your company is shared throughout communities and social networks, on both a business and personal level. Having your customers willingly advertise for you is great and certainly says a lot about the quality of your product or service. Get out there and give them something to talk about!

Advertisements

The Power of Delegating

“One of the key skills I learned as a young businessman was the power of delegation. Along with my ability to listen to other people and realize when their suggestions are better than my own, this has helped me to attract and retain the excellent people on our team. If I set them challenges, keep encouraging them and create a dynamic environment, I find that people will always work hard.”
– Richard Branson (http://www.entrepreneur.com/article/217701#)

The Power of Delegating - Brie + Pixel Blog

As a manager or entrepreneur, it’s important to develop many different skills – technical skills, organizational skills and people skills. However, the only way to ensure you are highly effective at your job is the ability to delegate and delegate well. Don’t feel like your colleagues can complete a task as good or as efficiently as you? As a manager or business owner, delegating may be the only thing stopping you from being a complete management failure.

Instead of delegating, do you come up with excuses not to delegate? Here are a few:

  • You have too much going on to sit down and explain how to complete a task
  • You don’t know how to delegate or don’t see the value in delegating
  • You don’t trust your employees will get the job done right and on time

The best decision you could make today is to start delegating!

Your time is just as valuable as your employees time and handing off work to them so you can complete more important tasks is what makes you successful. Lessening your burden will make you more efficient, while allowing you to set higher goals and improve your performance.

Think about it…

If you make all the decisions and come up with all the new ideas, how will your employees ever feel like they should take the initiative themselves? Make them feel like they are part of the company and listen to their ideas, let them take the lead. You might find the insight from your employees motivates them to work harder since they feel like they are a part of the business’ success.

Whatever title you might have – Owner, Manager, Executive, CIO, CFO, President – the best thing you can do is start every work day delegating and encouraging your employees. You will only create an environment of trust with your employees willing to take on any project or task, no matter how big or small.

Giving your employees a feeling of empowerment will only strengthen their work ethic and make for a more successful business!

3 Ways To Prevent “Cyber Bullying” in Business

3 Ways to Prevent "Cyber Bulling" in Business - Brie + Pixel Blog

You’ve heard of the term “Cyber bullying” on a personal level, however with the rise in social media engagement it is quickly becoming more prominent in business as well. The relationship between customer and business on social media is taking the place of a one-on-one phone call when it comes to customer service, so monitoring your social media pages should be a top priority.

Here are a few tips to help insure your business is not vulnerable to Cyber bullying:

Be Active:
Any of your fans or followers can post a comment on your Facebook or Twitter page so if you remain aware and online, then you won’t be surprised when and if a negative comment happens. The unfortunate thing is no amount of good customer service will keep every single one of your customers happy. There will always be “that one customer” who just will never be satisfied no matter what. But if you remain active on your social media pages, chances are good that you will catch this negative comment quickly after it is posted and you can extinguish the possibility of a fire ball of negativity occurring at your brand’s expense.

Keep Calm & Carry On:
People always find it easier to pass judgment online, so never take negative comments personally – this will not help your business at all. Always remain calm and be respectful when dealing with each situation. If you see negative comments about your business or product that are proven to be false, simply set the record straight and provide accurate information. If this is not enough, it might be time to block the negative “trolls” that are badgering you for one reason or another trying to make you look like the bad guy. The unfortunate thing is as soon as you block them from your page, they will move on to another unsuspecting page.

Remain Professional & Positive:
Whether someone has posted a positive or negative comment to your page, always post a reply within an appropriate time frame to thank the customer for their feedback and you will offer a solution if necessary. In most instances, simply saying “Thank You” or “We apologize” goes a long way – sometimes the customer needs to know their feelings are validated by your business. Treat your response to every customer’s message as if you were talking to them on the phone or better yet face to face. Things are often said in a social media post that might not be said in an actual conversation. Represent your business or brand professionally because this is what will be remembered most in the end.

The relationship you have with your customers is your life line to continued success. If honesty and great customer service are the foundation of your business, you will always be guaranteed a great customer base who will want to talk positively online. Strive every day to give them something to talk about!

Follow me on Twitter (@brixelcreative) to get access to even more great tips for your business!

Why Graphic Design Matters to Small Business

Ask any small business owner what’s an important factor to a successful business and I bet they would mention graphic design and branding. Yet, in business, having quality graphic design is often seen with an “out of our budget” mindset, too expensive and not affordable. However, that mindset can often be misleading and maybe even devastating to your business.

“A picture is worth a thousand words”

With graphic design, maybe it’s your logo, package design or just a simple icon that speaks to the consumer. When you put your business out there to complete with other businesses, there needs to be something that sets your business apart from the rest – but grabbing the attention of the consumer FIRST is what’s most important. It’s the first impression in the end that may be the only thing that differentiates your company from another. And remembering a brand is achieved with consistently great graphic design.

QUICK TIP —> Keep in mind a potential client must hear or see your brand numerous times before the memory of your company sticks. It’s important to provide a consistent and memorable message and image to accelerate this recognition and speed up the branding process.

Brixel Creative Graphic Design Small Business

So how can small business stand out and be seen – going up against those larger companies with huge marketing budgets? Well, first things first, you need to make sure you are competing with like-minded companies and be able to stay within your budget too. Let’s face it, a small business hand-making soap in a small town in Maine most likely cannot compete with a larger company from California selling in all major grocery stores. But that doesn’t mean you shouldn’t put money and energy towards your graphic design to develop your brand image. Having good graphic design gives credibility, boosts visibility, and provides consistency to the consumer making your product more memorable.

Outdated or up to date?

Picture this: you’re searching the internet for a new car. When perusing websites, there are some sites you come across that look very outdated and therefore turn you off right away so you move on to the next website. Then you find a very well designed site and you are intrigued to dive in further; and they might not have the lowest price. You see, it’s the FIRST impression you make on the consumer that is most critical and if your graphic design is “outdated” you risk losing potential client and there is nothing you can do about that.

QUICK TIP —> When developing your website or any marketing collateral, keep in mind this is your IMAGE and the visual design provides credibility and determines the professionalism and quality of the business. This may be your only chance to prove to the consumer you are worth purchasing from.

Having a great product and customer service is definitely important, but just might mean nothing if no one knows you exist. It’s time to put the image of your business first and show everyone out there how memorable your company can be! Professional graphic design can improve your business image, and offers increased positive exposure and sets you apart from the competition. Improving on your design assures you are sending the right message to your clients and most importantly will potentially increase sales. Graphic design improves acceptance and awareness of your products and services and that is what will drive business to your door.

Consider contacting a qualified graphic designer to review your current image and provide insight as to how your graphic design can be improved. In the end, how can you not afford to improve your image with graphic design!

5 Tips to Choose the Right Social Media Channel for Your Business

Whether you’re an established business or a relatively new start-up thinking about diving into social media, it’s not an easy task for anyone. The simple task of deciding which social media channels you will focus on is the toughest part. To help you decipher each option, below I’ll provide a few tips along with a nifty infographic showing the do’s and don’ts of social media. And as a follow up, in the coming weeks I’ll provide more detailed posts about each social media channel to further assist you.

So, here’s goes….

Tip #1: Start by researching each social media channel to determine which will work best for your business. Try to consider what you might post on these sites. Although social media may be free, also consider the necessary time it takes to come up with a plan to develop and schedule your posts.

Tip #2: Keep in mind it wouldn’t be good to sign up for every social media channel right off the bat. Decide which ones would be the most relevant to your company. Start off slow, then you can determine if adding more social media channels in the future would benefit you.

Tip #3: Before you take the plunge, narrow down your list of social media channels that you feel would work best for your company and implement a plan of attack. Make sure not to lose your business image when posting to social media sites. Doing so may have a negative effect so have a clear plan in place helps you stay on track.

Tip #4: Know your audience! This is most important when starting with any social media channel. You must know what your followers or fans want to see. The good thing is you can track this with engagement – over time you’ll get to know your audience and it will be easier to know what they like and don’t like.

Tip #5: Lastly, stay focused and try not to get frustrated. With your commitment it will be worth it, but keep in mind all good things come to those who wait! Be patient!

Brixel Creative - Do's and Don'ts of Social Media
Infographic courtesy of AllyWatch

Hope this information helps! Feel free to LIKE my page on Facebook, FOLLOW me on Twitter and CONNECT with me on Linkedin. Need any help with getting your company set up on social media? Contact me today – I’d love to help!

Don’t forget to comment below to let me know how social media helps your business!