When it comes to social media, the best thing you can do is…

RELAX!!!

There, I said it. You might be thinking “is this woman crazy?!? I can’t relax when it comes to social media!”. Okay, okay give me a minute to explain myself. Social media on a personal level is pretty relaxing (minus the drama of course). It’s once you start marketing and promoting your business on social media that it becomes a whole different ball game. You have to deal with algorithms, paid ads, scheduled posts, reports, time….blah, blah, blah. Social media for business can get a little stressful sometimes and it will make you oftentimes question why you do it at all.

Brixel Creative - Surviving Social Media

But isn’t there an easy way?!?!

Unfortunately I have no magic spell that can take away social media, and you have to admit it is a pretty good marketing tool, so you will just have to press on. As complicated as it is, you must see it as an advantage for your business and the more you learn how to use it the easier it gets. Trust me! It might take a little time at first to figure out how and where you will find articles, photos, quotes or whatever, but don’t give up! You’ll find your rhythm and figure out a strategy and soon enough you’ll see what your fans respond most to. Once that happens, it will become a pretty gratifying experience. And honestly, the less you think about it the more open-minded you will be and the easier it will become.

What does this mean for you?

To make a long story short, I’d like you to take a moment and think – social media isn’t going anywhere and if anything it is quite possibly becoming the most important part of every business’ marketing plan, so the sooner you make friends with social media the sooner you can sit back and RELAX!  Just have patience, remain calm and you will reap the benefits!

Now tell me this…

How do you use social media to market your business? Which social media channel do you use most – Facebook, Twitter, Instagram, Google+? Comment below!

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