Do’s and Don’ts of Social Media Etiquette

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SOCIAL MEDIA ETIQUETTE
BrixelCreative.com

These days the internet is used for many, many purposes other than just sending a simple email. You can find very successful businesses selling their products solely online, along with a never ending amount of blog articles.

With so many people from some many different walks of life browsing the internet at all hours of the day, there are times when etiquette may be overlooked. Maybe you think “I’ll say what I want to say because they don’t even know who I am” – respecting others and their opinions is fine, but there is a fine line.

Here are 7 common Social Media Etiquette Tips you should be practicing every day:

  1. Remember your manners – I remind my kids everyday to say “Please” and “Thank You”. Manners can go a long way if you want to be respected and be remembered. Just because you are hiding behind a computer doesn’t mean you have free reign to say “anything” you want. You still need to be held accountable for your words.
  2. Be true to you and your brand – What you do and say on the internet is a direct reflection of you and your brand if you are representing a business. Keeping it real is what will get you noticed since people will want to connect with interesting individuals and unique companies.
  3. Don’t judge a book by it’s cover – It’s the old saying I’m sure you’ve heard many, many times and it still holds true to this day. Maybe a new connection doesn’t have as many Twitter followers as you, or their portfolio could be updated, don’t discount their credibility because of these facts.  Never judge too quickly because this new contact could be very beneficial to you or your company.
  4. Keep it personal – It’s always better to have a direct personal connection within a company. Make sure you are on a first name basis with current and potential clients.  Personal connections create a stronger bond and typically results in a long term business relationship.
  5. Just say no to information overload – Resist from posting the same article every hour on the hour – it’s annoying and might give your followers a reason to unfollow you. If you don’t receive any feedback within a reasonable amount of time, consider posting it again the next day but with a different title. Some people aren’t checking their social media 24/7!!
  6. Post relevant content – Keep in mind, your contacts decided to connect with you online because they felt the information you were providing was relevant to them or their business.  Refrain from posting about your day or how you feel about politics because that is probably crossing the line and may come off as unprofessional and annoying. Make sure your posts are informational to your business and keep in line with your branding. It’s always a good idea to post quick tips or helpful hints that the reader can apply to their business.
  7. Always stay professional – Adding a professional profile picture is easy to do and provides your connections with not only a name but a face to go along with that name. It’s another way to build a solid reputation and introduce yourself to potential clients without even meeting them in person.

Hopefully these few etiquette tips are little reminders that first and foremost we should all be treated with respect no matter if we are out at the grocery store or commenting on a blog post. Just keep it real when you are posting on the internet and represent yourself, your brand or company appropriately. The image you put out there could effect your real life in a positive or negative way.  Always remember: If you wouldn’t say it to their face, then don’t type it online.

How important is etiquette in your social media posts? Comment below!

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