5 Tips to Choose the Right Social Media Channel for Your Business

Whether you’re an established business or a relatively new start-up thinking about diving into social media, it’s not an easy task for anyone. The simple task of deciding which social media channels you will focus on is the toughest part. To help you decipher each option, below I’ll provide a few tips along with a nifty infographic showing the do’s and don’ts of social media. And as a follow up, in the coming weeks I’ll provide more detailed posts about each social media channel to further assist you.

So, here’s goes….

Tip #1: Start by researching each social media channel to determine which will work best for your business. Try to consider what you might post on these sites. Although social media may be free, also consider the necessary time it takes to come up with a plan to develop and schedule your posts.

Tip #2: Keep in mind it wouldn’t be good to sign up for every social media channel right off the bat. Decide which ones would be the most relevant to your company. Start off slow, then you can determine if adding more social media channels in the future would benefit you.

Tip #3: Before you take the plunge, narrow down your list of social media channels that you feel would work best for your company and implement a plan of attack. Make sure not to lose your business image when posting to social media sites. Doing so may have a negative effect so have a clear plan in place helps you stay on track.

Tip #4: Know your audience! This is most important when starting with any social media channel. You must know what your followers or fans want to see. The good thing is you can track this with engagement – over time you’ll get to know your audience and it will be easier to know what they like and don’t like.

Tip #5: Lastly, stay focused and try not to get frustrated. With your commitment it will be worth it, but keep in mind all good things come to those who wait! Be patient!

Brixel Creative - Do's and Don'ts of Social Media
Infographic courtesy of AllyWatch

Hope this information helps! Feel free to LIKE my page on Facebook, FOLLOW me on Twitter and CONNECT with me on Linkedin. Need any help with getting your company set up on social media? Contact me today – I’d love to help!

Don’t forget to comment below to let me know how social media helps your business!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s