What to consider when hiring a Graphic Designer

Consider this…you’re a business searching for a graphic designer to work with on a consistent basis to create the necessary graphics to get your brand out there. I’m sure a couple questions come to mind like “Does anyone know any local graphic designers?” or “Should we search for a designer online?”. It’s definitely a tough decision to make and there are lots of qualified designers out there that would suit your needs, local or not. However, to some it may seem like an impossible business relationship if your designer is not within arms reach, but nine times out of ten it can work out quite well with the help of technology of course. So let’s say you choose a designer that is not within your local area or maybe not even in the same state, there are a few things to consider when making this decision.

1. Trust is always a must
If doing anything online scares you – online banking, online shopping, etc. – you are not alone. Being able to meet someone face to face certainly can develop more trust than just talking on the phone or through email. Whether you are hiring someone local or in another state, there is always the chance your design relationship will not last. But in my opinion, you’ll know right away if this is going to happen. You have to trust your instincts just like anything else and you’ll know if the designer you chose will be the right fit or not.

2. Developing a way to communicate
What if you’re horrible at communicating through email and sometimes just can’t get your message across? What if you don’t know how to express what you want over the phone? What if you don’t know how to provide feedback or suggest changes? While all these may seem like valid reasons for you to hire locally, there is always a way to simplify any communication barrier. It’s all about getting to know each other and find a comfortable way to communicate. As with all things, this does take time but with a little patience things will fall into place and it will become easier to communicate your thoughts and ideas more efficiently.

3. Working together as a team
Teamwork makes it easier for both you, the client, and me, the designer, to effectively create the best possible design that everyone is happy with. Whether it takes one revision or several, its most important for everyone to be on the same page and come together as a team.

Having had 10+ year’s experience creating designs for clients all throughout the US, I can assure you developing a long distance design relationship is actually a lot easier than it sounds. I’m fairly new to the Freelancing community, but definitely not new to the design world. Freelancing just gives me the opportunity to work where I want and choose the hours that I want. More often than not, this just means you’ll be paying less for the same quality of work you’d get if you hire a large design firm. If you can look past the fact that your designer is not down the street or even in the same state, just remember they are only a phone call or email away.

So, how about we work together? Contact me now so we can discuss how I can improve your business image!

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